Why Word of Mouth and the Importance of Listening to Your Gut Beats Hype

This post is part of the #Blaugust event run by @belghast. Details can be found here – Blaugust 2016.

If I could avoid one influence in my life then it would have to be that emotional-warping and logic-destroying thing that is HYPE. Very much a modern currency, ‘hype’ will try to mask any doubters with over-reaching possibilities that ultimately burn them. It’s easy to assume that hype = truth when bludgeoned over the head with it enough times. Yet it’s very hard to avoid in these times of connectivity…

Don’t be a fool for love

The best times are the times where I’ve discovered something beautiful for myself. Where I’ve heard a great song, read a surprisingly life-affirming book or watched an inspiring piece of drama or documentary. Sure I may have had a tip from someone I also trust but that’s all it had been – a tip. No frills or fanatic meltdown just the simple words, ‘…think you’ll like it.’ are enough from those that I trust.

This isn’t foolproof mind, as recently I was led by the nose with regards to No Man’s Sky. Even now I hear how some are really enjoying the game but alas after giving it some of my time, it just wasn’t for me;

Beating hype

kyle-lambert-stranger-things-posterAs a very good example of beating the hype came just recently. I knew nothing of the Netflix TV show Stranger Things until I read a tweet by someone whose taste in most things I value.

There was no need to look further than that and so I loaded up Netflix and just sat back and watched the show. It was perfect, of-the-moment viewing which was surely helped by not having any expectations for the show. As rare as it now seems to be, this kind of word of mouth should never be undervalued.

Reliance on review scores from often folk I not even met(let alone talked to) is such muddy water. And when I say ‘muddy water’ it’s where media outlets and journalists need to have a relationship with the developers, publishers and producers to get content that will sell their own product to us.

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